Keyword: scale economy

Household Formation (8/12/2011)

Consumption in the economy is inversely affected by household size.

Keywords: multiplier effect, paradox of thrift, scale economy

McDonald Toys Inc. (6/22/2006)

McDonald depends on free toys to drum up sales of mature Happy Meals.

Keywords: advertising, competition, McDonald, profit margin, scale economy, Teenie Beanie, tie-in promotion, toys

The Economics of Superstars (9/26/2000)

Joint consumption technology combined with imperfect substitution of consumer preferences can lead to outsized rewards to a few superstars in mass entertainment businesses.

Keywords: box office appeal, consumer preferences, duplication, income distribution, joint consumption, non-rival goods, scale economy, superstars, technology